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Essence Pottery Store

This project is about creating a logo for my own hypothetical pottery store, Essence. My goal is to make the store logo appealing to a variety of hippie-type people who value honesty, a peaceful environment, high quality, and customizing their own products.

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01

The Goal

The goal is to make a pottery store that resembles the peaceful and hippy vibe.

real pottery store YESimports

02

Mood Board

This mood board was to find what to call the store, figure out what color and style that would work best.

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03

Sketches

These sketches are to create different ways to show essence visually along with showing it is a pottery store.

04

Digital Drafts

This digital draft was a handmade typeface with the E as the hand holding the pottery. 

Essence_Logo_Final.png

Final Illustrated + Mockup + Merchandise of
Essence Pottery Store

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