Fraise Sparkling Water

This project is about creating a hypothetical, unique high-end, French sparkling strawberry based water, Fraise Up, and its logo. My goal is to make the brand and its logo distinctive from other sparkling water brands.

The Goal

The goal is to make a similar strawberry sparkling water but mine will be fancy and strawberry based mixed with a different fruit.

Original Strawberry Sparklking Water

Mood Board

This mood board was to find out which colors, style, typography and shape that would best show a fancy sparkling water brand.

Sketches

These sketches are to come a accurate way to show a fancy logo that showcase sparkling water that strawberry based.

Digital Drafts

These digital drafts are showing that the strawberry is the main focus and the usage of the ribbon to express fancy.

Final Illustrated + Mockup of Fraise